Big Changes Coming to the INFINITI Brand

2022 INFINITI QX80 outside Kelly INFINITI in Danvers, MA

Recently, the luxury automaker announced their plans to give themselves a significant makeover. INFINITI Chairman, Peyman Kargar spoke with Automotive News about the campaign for the first time. He said that it will develop a more consistent brand image for INFINITI as well as making it even more sophisticated.

After revealing updates for the 2023 QX55, details on the next-generation QX80 were discussed, such as an arrival date of 2023 or 2024, but its design will be revealed much sooner – spring of 2023 – thanks to the near-production of the QX80 Monograph. We can expect the launch of the redesigned QX80 to receive big luxury updates to asserts its role as the flagship of Nissan Motor Co.’s premium brand.

“We are going to have a full package of what INFINITI is as a brand,” Kargar said. “We are going to make this coherent and consistent in all aspects on every touchpoint with the brand.”

In addition to the revamp of the QX80, INFINITI also plans on seeing the company as more sustainable by pushing electric in 2025. The brand will start its foray into going electric with a sedan that succeeds the Q50.

“We have a healthy base today, and we are ready for more growth. We are going to grow from this year, and year after year.”